Comcast and Xfinity have been about bringing the good stuff to people in America from day one, so this campaign is very much about that shared love we all have for the great moments brought to life through amazing internet connectivity.
For Hispanics, the internet is not just a tool, but a catalyst that fuels their journeys and accomplishments. In essence, a living proof that when their talents and determination pair with a powerful internet, there are no obstacles to what they can do.
Bring on the Good Stuff aims to push against the category status quo of internet and mobile network providers. The campaign raises questions designed to resonate with audiences, and then offers the answers, courtesy of Xfinity’s engineering prowess.
Because the best technology doesn’t just help us make the most of our everyday lives, it helps us see new possibilities that never before existed. And, in some cases, it can even inspire us to ask why things are the way they are.