The subway system in New York is a world of it’s own. Full of coloured lines that tell a unique story of each commuter. And that’s exactly what Pantone decided to bring into the limelight in collaboration with the Metropolitan Transportation Authority of New York. Only, it was for us, the LGBT community. Because it noticed something not many people did, that the colour of the subway lines were also included in the Gay Pride Flag. And soon simple subway journeys turned into Pantone’s Ride of Pride.

Art Director: Margarita Cardenas

Copywriter & Art Director: Soham Chatterjee

Copywriter: Rajivi Rao

Awards: 

• New York Festival Finalist 2015
• Creativity International Awards Silver 2015