As the AD for Straplets, a shoe accessory startup launching at the end of 2018, I got to conceptualize the look & feel the brand will have across social media as well as the shot list for the launch of the website.
After settling on the visual direction with Emily Kenison, the founder, and Casey Kelbaugh, photographer, we teamed up with prop stylist Melissa Stammer, Videographer Mario De Armas, Hair/Makeup stylist Valissa Yoe, and Model Meandra Nel for the 2-day photoshoot!
Straplets
Mary Jane [clear + black] | Product shots
Criss Cross | Product shots
T- Strap | Product shots
