All illustrations done by me, under the direction of Jeff Weber at Team Epiphany.

Amidst an increasingly fraught relationship between politicians and press, there has never been a higher premium put on transparency and the truth. 

By embracing the global ‘Nothing to Hide’ campaign and translating it to the local level, Absolut stands to win the hearts of New Yorkers who historically prioritize the honest ideals of #AbsolutTruth—rejecting smokescreens in favor of sincerity.